“I love cats because I enjoy my home; and little by little, they become its visible soul.” ― Jean Cocteau

Sunday, 10 March 2019

Stylish cat furniture that you need to see

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Tuft + Paws, a Canadian company, has released a beautiful selection of furniture, just for cats. Why? "Cat furniture helps cats be happy."

Searching through their collection, you'll find stylish pieces, like beds and perches. Obviously, these types of products aren't exactly unheard of - most cat owners have some kind of bed or perch. It's really their designs and approaches to the furniture that set them apart.

Cat parents will know the struggle - every single piece of cat furniture almost has a novelty twist to it. Tuft + Paw's items have a thoughtful, beautiful twist to them. Their pieces don't just provide function, they add to the overall decor. They understand that sometimes, cat owners don't want a neon cat stand in their living room.

Their company started on a personal level, too. In 2016 they were struggling to find nice cat furniture. After a trip to Colombia, they "were shocked to see street cats treated as cruelly as common pests. In the eyes of these animals, we saw the same basic need expressed by our pets- now in the grim light of a daily, solitary fight for survival."

They quickly realized that, despite the fact that many people live in small apartments, they were having to deal with large, unappealing scratching posts, which look noticeably worse in smaller homes. From this, they decided to make a change.

Today, they have two industrial designers, engineers and their team and business is growing and growing. The market for these types of products is definitely there.

Tuft + Paw works with researchers, inventors, cat behaviourists, and engineers to create useful, stylish and durable pieces. They try to solve common problems that cats and their owners have, and make something which looks gorgeous.

Of all the products, the cat trees are the most popular, but the beds are also super popular - every cat needs somewhere to sleep. Looking around at their selection of products, it's easy to see why their contemporary products are gaining such popularity.

What's especially admirable, is that some of their products double as human furniture. This is perfect for smaller homes, or spaces that want to upkeep a certain theme. For example, the Rifiuti can be a coffee table, tv stand or side table.

Tuft + Paw also looks out for the environment, outside of the home. They only choose brands that are ethical in their operations and materials. The wonderful company also advocates strongly for cats in need. "We strongly support animal welfare in any way we can, and this means we advocate as hard as we can for no-kill cat shelters. There are 70 million stray cats in the U.S. at this moment. Of that population, turned feral not by choice, about 1.4 million are euthanized each year. Roughly five times as many animals are homeless as humans."
We don't think we could love this company more, even if we tried. Check them out here.



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